Good Neighbors: What a Data Center Really Means for Millville
- Jennifer Lleras

- Jun 24
- 4 min read

Separating the facts from the fears — and looking at the real benefits a responsible data center can bring to our community.
There's a lot of conversation in Millville right now about data centers, and that's a good thing. Big decisions about our community should come with hard questions. We welcome them. But a lot of the discussion has focused on worries and worst-case scenarios, and not much on what a well-run, responsible data center actually brings to a town like ours.
So let's talk about it plainly. Here's what a data center is, what it isn't, and the real benefits it can offer Millville.
First, what a data center actually is
A data center is, essentially, a secure building full of computers. Every time you check your bank balance, your doctor pulls up your records, a local shop processes a card payment, or your kid streams a video, that activity runs through a data center somewhere. They are the quiet infrastructure behind nearly everything we do online — which is exactly why they tend to be calm, low-drama neighbors. There's no assembly line, no smokestack, no shift change with hundreds of cars. Mostly there's a small staff, good security, and a steady hum of technology doing its job.
That low profile is the starting point for understanding the benefits below.
1. Real jobs — during construction and after
Building a data center is a major construction project, and that work is local. Electricians, steelworkers, concrete crews, HVAC installers, and dozens of other trades are needed for the months (often years) it takes to build and fit out a facility. That's real income flowing to local workers and contractors during the build.
Once it's running, a data center supports skilled, well-paying permanent roles — facility technicians, electrical and mechanical staff, network engineers, and security personnel. It's fair to say these permanent headcounts are smaller than a factory's, because modern facilities are highly automated. But the jobs that exist are stable, technical, and good-paying. And the ripple effect is significant: nationally, the data center industry supports more than five million jobs in total, with each direct job helping sustain several more at the restaurants, suppliers, and service businesses that surround it.
2. Tax revenue that works for the community
This is one of the most overlooked benefits. Data centers pay substantial taxes — on the property, and especially on the expensive computing equipment inside — while asking very little of public services in return. They don't add children to schools, they generate little traffic, and they rarely call on emergency services.
That combination is unusual and valuable: a host community collects meaningful revenue without a matching jump in costs. In places that host data centers, that money helps fund schools, roads, parks, and first responders — which can ease pressure on residential property taxes rather than adding to them. The honest caveat is that the size of this benefit depends on the specific tax arrangement and any incentives involved, so the right question for Millville isn't "do they pay taxes?" (they do) but "what does our agreement deliver?" That's a conversation worth having out in the open.
3. A genuinely light footprint
A lot of the fear around data centers imagines something it isn't — a loud, polluting industrial plant. In day-to-day reality, a data center is one of the quietest land uses a community can have.
There are no smokestacks and no on-site manufacturing emissions. Traffic is minimal — a small staff and the occasional delivery, not hundreds of trucks. Modern facilities are screened with landscaping and designed to blend into their surroundings. On cooling and water, the technology has improved dramatically: today's efficient, closed-loop cooling designs use far less water than older systems, and responsible operators plan their power and water use carefully with local utilities. None of this means zero impact — but compared to most industrial or commercial development, the everyday footprint on the neighborhood is remarkably small.
4. New life for underused land
Data centers are often a smart way to put tired, underused land back to work. Vacant lots and former industrial or "brownfield" sites are ideal candidates: they frequently already have power, road access, and infrastructure in place, and reusing them avoids paving over open space and farmland elsewhere.
The result is land that had been sitting idle — sometimes for decades — getting cleaned up, improved, and returned to the tax rolls as a productive, well-maintained property. That's a better outcome for a neighborhood than a fenced-off empty parcel, and it's a more sustainable path than greenfield sprawl.
Our commitment to Millville
We understand that "trust us" isn't enough — trust is earned. Being a good neighbor means more than building a quality facility. It means listening to concerns, being transparent about our plans, hiring locally where we can, and holding ourselves to real commitments on things like noise, landscaping, and responsible resource use.
We'd genuinely rather hear your questions than have you guess at the answers. If you have a concern, a question, or just want to understand the project better, we want to talk.
or reach out directly through our contact page. Millville is the reason we're here, and we intend to be a partner this community is glad to have.
Sources for your reference:
Data Center Coalition — Data Center FAQs: https://www.datacentercoalition.org/cpages/faq
Brookings — Local implications of data centers for rural communities: https://www.brookings.edu/articles/local-implications-data-centers-rural-communities-us/
Baker Tilly — Data center impact on local communities: https://www.bakertilly.com/insights/data-center-impact-on-local-communities
U.S. EPA — Reuse Considerations for Data Centers on Brownfield Sites: https://www.epa.gov/brownfields/reuse-considerations-data-centers-brownfield-sites
Brookings — Turning the data center boom into long-term local prosperity: https://www.brookings.edu/articles/turning-the-data-center-boom-into-long-term-local-prosperity/



In the spirit of transparency, I would like to provide some context before I comment: I met Jennifer Lleras (JL) the writer of this blog a few months ago. From my direct observation, it was clear that JL was an extremely hard working, conscientious, and a customer oriented employee. We struck up a conversation and I learned about the data center project that she was working on. Understanding that this is a significant undertaking and a potential opportunity for me to learn more about data centers, I volunteered to assist. As a quasi-retiree, I thankfully got the opportunity to provide input as the web site was being built.
As I began to learn about data centers it was clear that there…